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2D in Retail:

Next generation barcodes to meet new expectations

Consumers, brand owners, retailers and regulators: it seems everyone wants to know more about products—and as a result, everyone is looking for better ways to access information about a product by scanning a code on its packaging.

The problem? Most barcodes today provide a very limited amount of information. Traditional barcodes are typically scanned by companies and organisations to access supply chain information for business systems. Traditional QR Codes are typically scanned by consumers to access a webpage with product information.

Discover the opportunities with next generation barcodes

consumer engagement
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Brand owners: elevate your brand experience and supply chain efficiency. Next generation barcodes unlock a unified strategy, allowing you to enhance consumer engagement, streamline supply chains and more.

Watch now: Unlock the potential of your products with next generation barcodes

POS
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Retailers: revolutionise your operations and deliver a seamless shopping experience. Next generation barcodes empower you to boost operational efficiency, improve recall management and more.

Watch now: Discover the power of next generation barcodes for retailers

business efficiencies
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Solution Providers: seize the opportunity to drive innovation and transformation in the 2D barcode ecosystem. By offering cutting-edge systems and tools, solution providers can facilitate the transition to the new era of next generation barcodes, positioning yourself at the forefront of industry evolution.

Solution providers sharing their readiness

Get started!

Are you a brand owner or retailer considering next generation barcodes? We can help you navigate the path to successful implementation.

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Examples from around the world

GS1 Australia Woolworths
Retail, Fresh foods
Woolworths Australia seeing multiple benefits from 2D barcodes
With more than 1,000 stores, Woolworths is the largest retailer in the Australia/New Zealand region,...
Brazilian gourmet shop scans the world’s first 2D barcode with a GS1 Digital Link
Retail, Fresh foods
Brazilian gourmet shop scans the world’s first 2D barcode with a GS1 Digital Link
Parla Deli is unlocking business value and connecting to customers by implementing the very latest G...
7-Eleven Thailand boosts consumer safety and satisfaction with next generation barcodes
Retail
7-Eleven Thailand boosts consumer safety and satisfaction with next generation barcodes
2D barcodes are providing consumers in Thailand a better experience at their local 7-Eleven

Discover how solution providers are preparing for next generation barcodes

To meet the needs of brand owners and retailers transitioning to scan next generation (2D) barcodes, solution providers must ensure their technology is ready. View the criteria and see how ready each solution provider is to support 2D barcode scanning in stores.

View solution provider readiness

Join the programme

We can help you get started on next generation barcodes