Next generation barcodes to meet new expectations
Consumers, brand owners, retailers and regulators: it seems everyone wants to know more about products—and as a result, everyone is looking for better ways to access information about a product by scanning a code on its packaging.
Most barcodes today provide a very limited amount of information. Traditional barcodes are typically scanned by companies and organisations to access supply chain information for business systems. Traditional QR Codes are typically scanned by consumers to access a webpage with product information.
Discover the opportunities with next generation barcodes
Brand owners: Elevate your brand experience and supply chain efficiency. Next generation barcodes unlock a unified strategy, allowing you to enhance consumer engagement, streamline supply chains and more.
Watch now: Unlock the potential of your products with next generation barcodes
Retailers: Revolutionise your operations and deliver a seamless shopping experience. Next generation barcodes empower you to boost operational efficiency, improve recall management and more.
Watch now: Discover the power of next generation barcodes for retailers
Solution Providers: Seize the opportunity to drive innovation and transformation in the 2D barcode ecosystem. By offering cutting-edge systems and tools, solution providers can facilitate the transition to the new era of next generation barcodes, positioning yourself at the forefront of industry evolution.
Get started!
Are you a brand owner or retailer exploring next generation barcodes? We’re here to guide you through every step to ensure a successful implementation. Download our practical guide summary, which provides the essential steps for planning and execution.
Ready to take the next step?
Your local GS1 Member Organisation can provide a comprehensive guide and personalised support to help you maximise the benefits of next generation barcodes for your business.
