Allegro: Enhancing online shopping with trusted data

As Poland’s leading e-commerce platform, Allegro faced challenges with duplicate listings and inconsistent product data, making it harder for shoppers to find what they needed. By integrating GS1 GTINs and Verified by GS1, Allegro is improving searchability, streamlining product listings, and enhancing the overall shopping experience.

As Allegro expanded, managing duplicate listings and ensuring accurate product information became increasingly complex. Without a standardised approach, shoppers encountered multiple listings for the same product, leading to confusion and inefficiencies.

To tackle these challenges, Allegro implemented GS1 GTINs to uniquely identify products and integrated Verified by GS1 to authenticate product data. This verification process ensures that only genuine GTINs are used, helping Allegro eliminate duplicates, maintain data integrity, and create a more seamless shopping experience for both buyers and sellers.

By leveraging GS1 standards, Allegro continues to enhance its marketplace, making product discovery more efficient while supporting sellers with a streamlined listing process.